Student project. Not affiliated with Airstream.
Design Language:
After exploring Airstream’s brand language, I created a mood board and began sketching forms that would adhere to Airstream’s style and look. I settled on a rounded duffel bag with paneled sides just as Airstream’s iconic paneling.
Competitor Matrix
Final Design
After deciding on a finalized sketch concept I drafted my own pattern and created a functional prototype.
Airstream Duffel Bag is a brand language exploration project. I was tasked with choosing a brand to research and a product to design under the brand’s specifics. Airstream has iconic brand language and their trailers are known for their durability, rounded shape, aluminum paneling, and retro feel. While deciding on a product to design for them, I also wanted to understand the user of Airstream products and design something that would reflect the brand and attract their user base.
Brand Exploration
Airstream is an American-mad brand that has existed for decades. Airstream produces iconic travel trailers made for adventurous and minimalistic people.
